For CoachWork, I had the opportunity to design a complete brand identity and website from scratch as a digital designer. With no existing branding, guidelines, or wireframes, the project involved crafting a visually compelling, user-friendly website design that authentically reflects the professional and personal essence of CoachWork.

I created an entirely new visual identity, including a custom logo, a color palette that conveys calm and professionalism, and thoughtfully chosen fonts that align with the brand’s tone. The entire web design was developed in Adobe XD, and I engaged the client in a co-creative process to ensure the website truly reflected her values and goals.

Since the client wasn’t very tech-savvy, my role extended beyond design execution to guidance and advice. By leveraging my expertise, I helped her make informed visual decisions, leading to a final design that is clear, powerful, and professional. The result is a cohesive website and brand identity that leaves a strong first impression on visitors looking for coaching and training services.